Marketing
Marketing is displaying the product in front of the audience
and the marketing message is repeated over and over to make it reach to a broad
audience at a rapid pace than ever before.
You can use Traditional Marketing Methods like radio,
television, newspapers, journals, etc.
However the new marketing methods like email, social media
are now reaching to more accepted mediums that can create a viral effect in
spreading the message across a massive number of customers or clients.
Facebook and Twitter are the 2 most broad platforms that can
be used to spread the brand awareness or generate sales leads or even a high
conversion rate of customers. These 2 platforms will provide you with the necessary
tools to reach your goals within budget and time.
If these 2 methods don’t work then you can go paid media
that is available with google(SEM).
LinkedIn is another social media that also has a lot of
people available and can be helpful in marketing.
Digital marketing alone wont help you and you need a
marketing mix of traditional methods as well.
You have measures to track your campaign results that are
available on Facebook Insights and also some online Twitter tools. You also
have google analytics that can help you track your site traffic and gauge how
much tasty traffic you are acquiring.
You can make a marketing plan that starts with your goals,
and the marketing mix that will help you achieve the results you desire out of
your marketing efforts.
Create personas of your target audience, create the right
content for them which follows the pain and what problem the customer is facing
and providing the right solution for the audience.
If you really want to achieve the results of your marketing
efforts then be patient with it and you will reap the benefits out of the seeds
you have sown.
And if still you need fast results then go for paid medias
like Facebook Ads, Google paid media, etc.
Paid media has a definite impression when the audience visit
the media channel. We have Cost per click and cost per impression and even cost
per action methods for the paid media.
Firstly always consider the free methods available like
creating a Facebook page, Groups, Events than paid Facebook Ads. If you need
fast results then paid media are a definite solution to your marketing methods.
Twitter also can create a followership that can help in your desired goals to
achieve the right customers that are following you. To start with followership,
first you retweet or share the person you want to make follow you. Have an
engagement with that person and provide value to that person to create a raving
fan. Then the person will become your follower and this is how you create the
right followership that will become your target audience.
Facebook Page is also another great way to make people like
your page and become raving fans for your brand or company. If you can make
someone like your page then you can reach out to that person’s friends and then
in turn of their friends friends. This can create a chance for any viral effect
that can help you grow brand awareness or lead generation or even customers who
will buy your product.
Facebook and Twitter can also help you with customer
service. Any complaints, grievances or issues that your customers might have
can be handled with care by the customer service reps. If such issues happen
then don’t take it negatively and use them to solve the issue and the customer
will become a raving fan and also the message will spread across the media. So
think of it like someone talking in favor of your brand.
Marketing is all about creating quality audience and not
just quantity of people. So be careful with whom you are following and who are
followers.
Marketing will help you create the right results if your
efforts are right. So start with marketing with a plan and create the right
audience that can help you further for another set of goals.
